Last month, NRBP member Horizon Blue Cross Blue Shield of New Jersey launched the Knock Out Opioid Abuse initiative. This three phase initiative will focus on preventing opioid abuse and creating awareness by organizing town hall events, educating prescribers and parents, and launching a public awareness campaign that will make the town halls and other resources available online and that will include ads on public transit and social media.
Click here to read more from Jonathan Pearson, Executive Director, The Horizon Foundation for NJ.
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