“Gig Economy Impact by Generation”, a new study from Prudential’s “Gig Workers in America” series, explores current gig economy employment patterns and how they affect the financial stability of different generations. Prudential notes that while Baby Boomers, Gen-Xers, and Millennials are all actively participating in the gig economy (defined as those who work as freelance designers, ride share drives and more) their reasons for joining it are different. Millennials, for example, join the gig economy proactively, while Gen-Xers and Boomers tend to do so as a result of drastic circumstance. The study also notes that while Gen-Xers were least satisfied with the work and longed to return to “traditional employment”, Millennials see gig work as a step toward “realizing their long-term aspirations."
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